Are You Experienced?
“Have you ever been experienced… Well I have….” Immortal words from Jimi Hendrix in his song, “Are You Experienced?”… My two recent customer experiences with American Airlines kind of made me feel like I ate the brown acid at Woodstock and I was on a “bad trip” Experience #1 I had a round trip to [...]
The Sex Pistols… A Marketing Case Study?
So, last night I was lucky enough to catch a Biography Channel “new release” on the Sex Pistols. As I watched, the creator of the Sex Pistols, a guy named Malcolm McLaren, talked about how he started the band to help promote his clothing store “Sex” in London. This worked quite well and not only [...]
Can you tell me how to get… How to get to Sesame Street?
My 14 month old daughter has me watching a lot of Sesame Street lately. I found myself enjoying the clips of Grover waiting on the angry business guy. It is really some smart stuff. Entertaining too! Sesame Street also provides a great lens to think about business, marketing and customer engagement. I know Sesame Street [...]