“Design Thinking” instead of traditional selling

It is a struggle keeping the sales machine moving. The sales team is under pressure, the marketing team is busy playing with twitter and management wants to wait until 2010. For everybody else, now is the time go all in. Big opportunity is knocking.
Yes, I said opportunity to reinvent the way you engage with your [...]

A Book You Should Read ASAP!

I don’t usually offer my 2 cents unless asked… (If you know me then you are laughing right now…) but I felt compelled to write this recommendation.
Rob Wolcott and Mike Lippitz are former professors from Grad School at Northwestern University. I credit them both with having great impact on my professional and personal life through [...]

Marketing the right way!

This is a great article I wanted to share with my audience.  Rob Wolcott is a former professor of mine from Northwestern University.  He just had this Op-Ed piece run in AdAge.  If you want to know how to “stay ready” with your business then hand the keys to marketing and start getting ready! 
“True Marketing [...]

That guy is a “Loose Cannon”

As an anti-complacency expert I am often viewed as a “loose cannon” or “trouble maker” .  What I have realized over the years is that when you hear these descriptions about yourself you had better run far away from that organization as fast as you can.  You are in the wrong role, in the wrong organization [...]

Are you ready?

In preparation for some critical work that I am completing I have started a simple LinkedIn poll.  The poll only takes 30 seconds to complete but will give a general sense of the business approach that people are personally taking or taking as an organization. 
Please complete the poll here… http://polls.linkedin.com/p/53868/vcgkt
Thanks!

Here Innovation… Here Innovation… Come here boy…

Where is all the innovation that everyone keeps talking about? It is not at the car dealerships. Cash for clunkers is broken because of poor planning and even in tough times it seems that old habits die hard… Please see this post by a friend as he tells a tale of his recent car buying [...]

The Sex Pistols… A Marketing Case Study?

So, last night  I was lucky enough to catch a Biography Channel “new release” on the Sex Pistols.  As I watched, the creator of the Sex Pistols, a guy named Malcolm McLaren, talked about how he started the band to help promote his clothing store “Sex” in London.  This worked quite well and not only [...]

Social, Shmocial, Twitter, Tweety Bird, Facebook, Faceblah!

Now that I have your attention in less than 140 characters (the twitter limit) let’s talk about the big buzz around social media, social marketing and Word of Mouth (W.O.M.) marketing, etc…  I think this is some great PR and hype around some old fashioned - good ideas.  There is nothing wrong with that as one of [...]

Can you tell me how to get… How to get to Sesame Street?

My 14 month old daughter has me watching a lot of Sesame Street lately.  I found myself enjoying the clips of Grover waiting on the angry business guy.  It is really some smart stuff.  Entertaining too!  Sesame Street also provides a great lens to think about business, marketing and customer engagement.
I know Sesame Street has [...]

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