“Design Thinking” instead of traditional selling

It is a struggle keeping the sales machine moving. The sales team is under pressure, the marketing team is busy playing with twitter and management wants to wait until 2010. For everybody else, now is the time go all in. Big opportunity is knocking.
Yes, I said opportunity to reinvent the way you engage with your [...]

Are those clean or dirty?

I hate to unload the dishwasher.  My wife hates to unload the dishwasher.  Why is that?  It seems simple enough.  It is kind of a necessary evil for running a household, yet it is by far more hated than the vacuum or taking out the garbage at my house.  Let’s explore how this mundane household task can help you [...]

Marketing the right way!

This is a great article I wanted to share with my audience.  Rob Wolcott is a former professor of mine from Northwestern University.  He just had this Op-Ed piece run in AdAge.  If you want to know how to “stay ready” with your business then hand the keys to marketing and start getting ready! 
“True Marketing [...]

Are your Sales & Marketing Efforts Aligned?

My friends over at MaconRaine, LLC are working on a great study to benchmark current efforts working toward sales & marketing alignment.  They are conducting a survey and will be creating a great document after they compile the data.
Here is the link to the survey…
http://www.surveymonkey.com/s.aspx?sm=lT4fBV24_2bBzdJIcqFbboDQ_3d_3d

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