Call Poison Control
Here is a guest blog at Zoominfo by Ben Bradley from MaconRaine (http://maconraine.com). These are some more findings from our recent work. If you have a bad sales process you better call poison control. Excerpt – “According to the 2010 Miller Heiman Sales Best Practices Study, less than 20% of respondents said they use a prospecting [...]
Do Lawyers cut grass now?
I have been doing a lot of collaboration and work with Ben Bradley at MaconRaine (http://maconraine.com) over the last few years. We are getting close to finding the right mix of solutions to fix the broken sales, marketing and lead generation processes in B2B organizations. Here is Ben’s take on some of our work. Excerpt- “When did the job [...]
Uh Oh… Thinking of hiring a salesperson?
If you are thinking about adding to your team, hiring your first one or just trying to figure out how to find “more customers” and “more revenue” this is something you should read. If you do not come from a sales background and you are now responsible for sales, starting your own business or have [...]
“Design Thinking” instead of traditional selling
It is a struggle keeping the sales machine moving. The sales team is under pressure, the marketing team is busy playing with twitter and management wants to wait until 2010. For everybody else, now is the time go all in. Big opportunity is knocking. Yes, I said opportunity to reinvent the way you engage with [...]
Are those clean or dirty?
I hate to unload the dishwasher. My wife hates to unload the dishwasher. Why is that? It seems simple enough. It is kind of a necessary evil for running a household, yet it is by far more hated than the vacuum or taking out the garbage at my house. Let’s explore how this mundane household task can help you [...]
Marketing the right way!
This is a great article I wanted to share with my audience. Rob Wolcott is a former professor of mine from Northwestern University. He just had this Op-Ed piece run in AdAge. If you want to know how to “stay ready” with your business then hand the keys to marketing and start getting ready! “True [...]
Are your Sales & Marketing Efforts Aligned?
My friends over at MaconRaine, LLC are working on a great study to benchmark current efforts working toward sales & marketing alignment. They are conducting a survey and will be creating a great document after they compile the data. Here is the link to the survey… http://www.surveymonkey.com/s.aspx?sm=lT4fBV24_2bBzdJIcqFbboDQ_3d_3d
About Coley
Coley Perry is a 15 year veteran of the sales and marketing grind. Most of his experience is in and around the intersection of sales, marketing, change management, technology and business process helping clients solve business problems through innovative solutions and consulting. He has built sales teams, go-to-market strategies, demand generation engines and sustainable revenue streams. Currently his passion is focused on the convergence of sales, marketing and technology. He wrote a lot of checks to Columbia College and Northwestern University but learned the most from The “Second City” Training Center in Chicago where he studied the Art of Improv.
