TEDx – Naperville
TEDx welcomes ideas worth sharing to Naperville on March 25, 2010
Self-organized TED event brings world class speakers to North Central College
NAPERVILLE, IL (25 February 2010) – With the Wentz Concert Hall as its backdrop, TEDxNaperville.com is launching its inaugural conference. The kickoff event will be held at North Central College in Naperville Illinois on March [...]
“Design Thinking” instead of traditional selling
It is a struggle keeping the sales machine moving. The sales team is under pressure, the marketing team is busy playing with twitter and management wants to wait until 2010. For everybody else, now is the time go all in. Big opportunity is knocking.
Yes, I said opportunity to reinvent the way you engage with your [...]
Marketing the right way!
This is a great article I wanted to share with my audience. Rob Wolcott is a former professor of mine from Northwestern University. He just had this Op-Ed piece run in AdAge. If you want to know how to “stay ready” with your business then hand the keys to marketing and start getting ready!
“True Marketing [...]
The Sex Pistols… A Marketing Case Study?
So, last night I was lucky enough to catch a Biography Channel “new release” on the Sex Pistols. As I watched, the creator of the Sex Pistols, a guy named Malcolm McLaren, talked about how he started the band to help promote his clothing store “Sex” in London. This worked quite well and not only [...]
Social, Shmocial, Twitter, Tweety Bird, Facebook, Faceblah!
Now that I have your attention in less than 140 characters (the twitter limit) let’s talk about the big buzz around social media, social marketing and Word of Mouth (W.O.M.) marketing, etc… I think this is some great PR and hype around some old fashioned - good ideas. There is nothing wrong with that as one of [...]
Can you tell me how to get… How to get to Sesame Street?
My 14 month old daughter has me watching a lot of Sesame Street lately. I found myself enjoying the clips of Grover waiting on the angry business guy. It is really some smart stuff. Entertaining too! Sesame Street also provides a great lens to think about business, marketing and customer engagement.
I know Sesame Street has [...]
About Coley
Coley Perry is a 15 year veteran of the sales and marketing grind. Most of his experience is in and around the intersection of sales, marketing, change management, technology and business process helping clients solve business problems through innovative solutions and consulting. He has built sales teams, go-to-market strategies, demand generation engines and sustainable revenue streams. Currently his passion is focused on the convergence of sales, marketing and technology. He wrote a lot of checks to Columbia College and Northwestern University but learned the most from The “Second City” Training Center in Chicago where he studied the Art of Improv.
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