Design First
When thinking about a new product or service the tendency is to bring in the engineers, supply chain folks, market researchers and the MBA’s. You want to model it, figure out if you can scale it and what the market potential is going to be… How about scrap that plan all together and think about [...]
The “Art” of doing nothing…
As I have been helping a client build a business a very important ”skill set” has come to my attention. It is the “Art” of doing nothing. It is the feeling you get when your toddler is about to fall down after you told them ten times about the crack in the side walk and [...]
TEDx – Naperville
TEDx welcomes ideas worth sharing to Naperville on March 25, 2010 Self-organized TED event brings world class speakers to North Central College NAPERVILLE, IL (25 February 2010) – With the Wentz Concert Hall as its backdrop, TEDxNaperville.com is launching its inaugural conference. The kickoff event will be held at North Central College in Naperville Illinois [...]
A Book You Should Read ASAP!
I don’t usually offer my 2 cents unless asked… (If you know me then you are laughing right now…) but I felt compelled to write this recommendation. Rob Wolcott and Mike Lippitz are former professors from Grad School at Northwestern University. I credit them both with having great impact on my professional and personal life [...]
Marketing the right way!
This is a great article I wanted to share with my audience. Rob Wolcott is a former professor of mine from Northwestern University. He just had this Op-Ed piece run in AdAge. If you want to know how to “stay ready” with your business then hand the keys to marketing and start getting ready! “True [...]
That guy is a “Loose Cannon”
As an anti-complacency expert I am often viewed as a “loose cannon” or “trouble maker” . What I have realized over the years is that when you hear these descriptions about yourself you had better run far away from that organization as fast as you can. You are in the wrong role, in the wrong organization [...]
Here Innovation… Here Innovation… Come here boy…
Where is all the innovation that everyone keeps talking about? It is not at the car dealerships. Cash for clunkers is broken because of poor planning and even in tough times it seems that old habits die hard… Please see this post by a friend as he tells a tale of his recent car buying [...]
Are the Boston Red Sox Innovative?
How the Boston Red Sox have used Innovation concepts to be a market leader.
Can you tell me how to get… How to get to Sesame Street?
My 14 month old daughter has me watching a lot of Sesame Street lately. I found myself enjoying the clips of Grover waiting on the angry business guy. It is really some smart stuff. Entertaining too! Sesame Street also provides a great lens to think about business, marketing and customer engagement. I know Sesame Street [...]
A dose of reality…
This is a re-post of a note that was sent to the TLA (Technology Leaders Association) group on LinkedIn. It was written by Pat Moroney. He is the President of the TLA and is the past CIO for Blue Cross Blue Shield. I know Pat and he is an excellent leader, focused on the community at [...]
keep looking »About Coley
Coley Perry is a 15 year veteran of the sales and marketing grind. Most of his experience is in and around the intersection of sales, marketing, change management, technology and business process helping clients solve business problems through innovative solutions and consulting. He has built sales teams, go-to-market strategies, demand generation engines and sustainable revenue streams. Currently his passion is focused on the convergence of sales, marketing and technology. He wrote a lot of checks to Columbia College and Northwestern University but learned the most from The “Second City” Training Center in Chicago where he studied the Art of Improv.
