“Design Thinking” instead of traditional selling
It is a struggle keeping the sales machine moving. The sales team is under pressure, the marketing team is busy playing with twitter and management wants to wait until 2010. For everybody else, now is the time go all in. Big opportunity is knocking. Yes, I said opportunity to reinvent the way you engage with [...]
Are You Experienced?
“Have you ever been experienced… Well I have….” Immortal words from Jimi Hendrix in his song, “Are You Experienced?”… My two recent customer experiences with American Airlines kind of made me feel like I ate the brown acid at Woodstock and I was on a “bad trip” Experience #1 I had a round trip to [...]
Social, Shmocial, Twitter, Tweety Bird, Facebook, Faceblah!
Now that I have your attention in less than 140 characters (the twitter limit) let’s talk about the big buzz around social media, social marketing and Word of Mouth (W.O.M.) marketing, etc… I think this is some great PR and hype around some old fashioned - good ideas. There is nothing wrong with that as one of [...]
Are the Boston Red Sox Innovative?
How the Boston Red Sox have used Innovation concepts to be a market leader.
About Coley
Coley Perry is a 15 year veteran of the sales and marketing grind. Most of his experience is in and around the intersection of sales, marketing, change management, technology and business process helping clients solve business problems through innovative solutions and consulting. He has built sales teams, go-to-market strategies, demand generation engines and sustainable revenue streams. Currently his passion is focused on the convergence of sales, marketing and technology. He wrote a lot of checks to Columbia College and Northwestern University but learned the most from The “Second City” Training Center in Chicago where he studied the Art of Improv.
