Does Marketing help? It Better!
Seems to me that marketing has come a long way in the last ten years but often still falls short of helping sales in a measurable way. Marketing should be a function that moves prospects into the sales funnel and even shortens the sales cycle by building trust, credibility and demand. However these efforts are [...]
Coley in an article on the web!
http://benbradley.net/2007/07/08/in-the-sales-process-help-your-customers-and-embrace-the-fud/
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