Social, Shmocial, Twitter, Tweety Bird, Facebook, Faceblah!
Now that I have your attention in less than 140 characters (the twitter limit) let’s talk about the big buzz around social media, social marketing and Word of Mouth (W.O.M.) marketing, etc… I think this is some great PR and hype around some old fashioned - good ideas. There is nothing wrong with that as one of [...]
Are the Boston Red Sox Innovative?
How the Boston Red Sox have used Innovation concepts to be a market leader.
Can you tell me how to get… How to get to Sesame Street?
My 14 month old daughter has me watching a lot of Sesame Street lately. I found myself enjoying the clips of Grover waiting on the angry business guy. It is really some smart stuff. Entertaining too! Sesame Street also provides a great lens to think about business, marketing and customer engagement. I know Sesame Street [...]
1 to 1 Network Engagement
In an attempt to determine the power of my network I have created a poll on LinkedIn to ask my closest connections a tough question. “Would you hire Coley Perry to work for you?” Respond to the poll at the link below – http://polls.linkedin.com/p/30243/szwxt This will tell me many things… 1. Do people understand the [...]
Are your Sales & Marketing Efforts Aligned?
My friends over at MaconRaine, LLC are working on a great study to benchmark current efforts working toward sales & marketing alignment. They are conducting a survey and will be creating a great document after they compile the data. Here is the link to the survey… http://www.surveymonkey.com/s.aspx?sm=lT4fBV24_2bBzdJIcqFbboDQ_3d_3d
Does Marketing help? It Better!
Seems to me that marketing has come a long way in the last ten years but often still falls short of helping sales in a measurable way. Marketing should be a function that moves prospects into the sales funnel and even shortens the sales cycle by building trust, credibility and demand. However these efforts are [...]
« go backAbout Coley
Coley Perry is a 15 year veteran of the sales and marketing grind. Most of his experience is in and around the intersection of sales, marketing, change management, technology and business process helping clients solve business problems through innovative solutions and consulting. He has built sales teams, go-to-market strategies, demand generation engines and sustainable revenue streams. Currently his passion is focused on the convergence of sales, marketing and technology. He wrote a lot of checks to Columbia College and Northwestern University but learned the most from The “Second City” Training Center in Chicago where he studied the Art of Improv.
