Coley Perry

Sales, Marketing, Technology, Innovation and Everything Else…

1 to 1 Network Engagement

In an attempt to determine the power of my network I have created a poll on LinkedIn to ask my closest connections a tough question.  “Would you hire Coley Perry to work for you?” Respond to the poll at the link below – http://polls.linkedin.com/p/30243/szwxt This will tell me many things… 1.  Do people understand the [...]

Are your Sales & Marketing Efforts Aligned?

My friends over at MaconRaine, LLC are working on a great study to benchmark current efforts working toward sales & marketing alignment.  They are conducting a survey and will be creating a great document after they compile the data. Here is the link to the survey… http://www.surveymonkey.com/s.aspx?sm=lT4fBV24_2bBzdJIcqFbboDQ_3d_3d

Does Marketing help? It Better!

Seems to me that marketing has come a long way in the last ten years but often still falls short of helping sales in a measurable way.  Marketing should be a function that moves prospects into the sales funnel and even shortens the sales cycle by building trust, credibility and demand.  However these efforts are [...]

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