Are You Experienced?

“Have you ever been experienced…  Well I have….”  Immortal words from Jimi Hendrix in his song, “Are You Experienced?”…
My two recent customer experiences with American Airlines kind of made me feel like I ate the brown acid at Woodstock and I was on a “bad trip”
Experience #1
I had a round trip to Silicon Valley and [...]

I go to 11…

As I talk with more and more people about the challenges they face creating a sustainable growth effort for their organization I keep hearing the same things over and over…  
I thought I would provide a top 11 list.  Why 11?  Simple, because everyone else counts to ten.  11 is one more…  I go to 11!
If you hear yourself saying [...]

Are those clean or dirty?

I hate to unload the dishwasher.  My wife hates to unload the dishwasher.  Why is that?  It seems simple enough.  It is kind of a necessary evil for running a household, yet it is by far more hated than the vacuum or taking out the garbage at my house.  Let’s explore how this mundane household task can help you [...]

Marketing the right way!

This is a great article I wanted to share with my audience.  Rob Wolcott is a former professor of mine from Northwestern University.  He just had this Op-Ed piece run in AdAge.  If you want to know how to “stay ready” with your business then hand the keys to marketing and start getting ready! 
“True Marketing [...]

The Sex Pistols… A Marketing Case Study?

So, last night  I was lucky enough to catch a Biography Channel “new release” on the Sex Pistols.  As I watched, the creator of the Sex Pistols, a guy named Malcolm McLaren, talked about how he started the band to help promote his clothing store “Sex” in London.  This worked quite well and not only [...]

Social, Shmocial, Twitter, Tweety Bird, Facebook, Faceblah!

Now that I have your attention in less than 140 characters (the twitter limit) let’s talk about the big buzz around social media, social marketing and Word of Mouth (W.O.M.) marketing, etc…  I think this is some great PR and hype around some old fashioned - good ideas.  There is nothing wrong with that as one of [...]

Are the Boston Red Sox Innovative?

How the Boston Red Sox have used Innovation concepts to be a market leader.

Can you tell me how to get… How to get to Sesame Street?

My 14 month old daughter has me watching a lot of Sesame Street lately.  I found myself enjoying the clips of Grover waiting on the angry business guy.  It is really some smart stuff.  Entertaining too!  Sesame Street also provides a great lens to think about business, marketing and customer engagement.
I know Sesame Street has [...]

1 to 1 Network Engagement

In an attempt to determine the power of my network I have created a poll on LinkedIn to ask my closest connections a tough question.  “Would you hire Coley Perry to work for you?”
Respond to the poll at the link below -
http://polls.linkedin.com/p/30243/szwxt
This will tell me many things…
1.  Do people understand the value I can provide?
2.  [...]

Are your Sales & Marketing Efforts Aligned?

My friends over at MaconRaine, LLC are working on a great study to benchmark current efforts working toward sales & marketing alignment.  They are conducting a survey and will be creating a great document after they compile the data.
Here is the link to the survey…
http://www.surveymonkey.com/s.aspx?sm=lT4fBV24_2bBzdJIcqFbboDQ_3d_3d

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