Cookie Monster Teaches a Design Lesson
икона за подаръкMy 4 year old daughter was having 15 of her friends for a birthday party and she requested “Cookie Monster Cupcakes” as the required “treat” at the party. (She found the cupcake lady on YouTube while surfing the iPhone of course…) and my wife agreed this could be done. As the party approached [...]
Keynote Panel to discuss "Selling to IT" Best Practices
Православни икониI will be sitting on a Keynote Panel at the Technology Executives Club in Chicago on August 26th. Here is some information for the event and a link to register below. Link: http://bit.ly/p8l4QJ Session VII Keynote Panel: What’s Working Now? Interviews with Sales and Marketing Pros who have learned how to grow their pipelines and [...]
Panning for Gold
мека мебелI am working on an article with Paul Leonardi, a former professor of mine at Northwestern University. We have been discussing ways to articulate a people, process and technology system that I have adopted into a business I have Co-Founded called Get Me The Right Job! (GMTRJ). At GMTRJ we have developed a way [...]
Do Lawyers cut grass now?
I have been doing a lot of collaboration and work with Ben Bradley at MaconRaine (http://maconraine.com) over the last few years. We are getting close to finding the right mix of solutions to fix the broken sales, marketing and lead generation processes in B2B organizations. Here is Ben’s take on some of our work. Excerpt- “When did the job [...]
Uh Oh… Thinking of hiring a salesperson?
If you are thinking about adding to your team, hiring your first one or just trying to figure out how to find “more customers” and “more revenue” this is something you should read. If you do not come from a sales background and you are now responsible for sales, starting your own business or have [...]
Are You Experienced?
“Have you ever been experienced… Well I have….” Immortal words from Jimi Hendrix in his song, “Are You Experienced?”… My two recent customer experiences with American Airlines kind of made me feel like I ate the brown acid at Woodstock and I was on a “bad trip” Experience #1 I had a round trip to [...]
I go to 11…
As I talk with more and more people about the challenges they face creating a sustainable growth effort for their organization I keep hearing the same things over and over… I thought I would provide a top 11 list. Why 11? Simple, because everyone else counts to ten. 11 is one more… I go to 11! If you hear [...]
Are those clean or dirty?
I hate to unload the dishwasher. My wife hates to unload the dishwasher. Why is that? It seems simple enough. It is kind of a necessary evil for running a household, yet it is by far more hated than the vacuum or taking out the garbage at my house. Let’s explore how this mundane household task can help you [...]
Marketing the right way!
This is a great article I wanted to share with my audience. Rob Wolcott is a former professor of mine from Northwestern University. He just had this Op-Ed piece run in AdAge. If you want to know how to “stay ready” with your business then hand the keys to marketing and start getting ready! “True [...]
The Sex Pistols… A Marketing Case Study?
So, last night I was lucky enough to catch a Biography Channel “new release” on the Sex Pistols. As I watched, the creator of the Sex Pistols, a guy named Malcolm McLaren, talked about how he started the band to help promote his clothing store “Sex” in London. This worked quite well and not only [...]
keep looking »About Coley
Coley Perry is a 15 year veteran of the sales and marketing grind. Most of his experience is in and around the intersection of sales, marketing, change management, technology and business process helping clients solve business problems through innovative solutions and consulting. He has built sales teams, go-to-market strategies, demand generation engines and sustainable revenue streams. Currently his passion is focused on the convergence of sales, marketing and technology. He wrote a lot of checks to Columbia College and Northwestern University but learned the most from The “Second City” Training Center in Chicago where he studied the Art of Improv.
