Are You Experienced?
“Have you ever been experienced… Well I have….” Immortal words from Jimi Hendrix in his song, “Are You Experienced?”…
My two recent customer experiences with American Airlines kind of made me feel like I ate the brown acid at Woodstock and I was on a “bad trip”
Experience #1
I had a round trip to Silicon Valley and [...]
I go to 11…
As I talk with more and more people about the challenges they face creating a sustainable growth effort for their organization I keep hearing the same things over and over…
I thought I would provide a top 11 list. Why 11? Simple, because everyone else counts to ten. 11 is one more… I go to 11!
If you hear yourself saying [...]
Are those clean or dirty?
I hate to unload the dishwasher. My wife hates to unload the dishwasher. Why is that? It seems simple enough. It is kind of a necessary evil for running a household, yet it is by far more hated than the vacuum or taking out the garbage at my house. Let’s explore how this mundane household task can help you [...]
Marketing the right way!
This is a great article I wanted to share with my audience. Rob Wolcott is a former professor of mine from Northwestern University. He just had this Op-Ed piece run in AdAge. If you want to know how to “stay ready” with your business then hand the keys to marketing and start getting ready!
“True Marketing [...]
The Sex Pistols… A Marketing Case Study?
So, last night I was lucky enough to catch a Biography Channel “new release” on the Sex Pistols. As I watched, the creator of the Sex Pistols, a guy named Malcolm McLaren, talked about how he started the band to help promote his clothing store “Sex” in London. This worked quite well and not only [...]
Social, Shmocial, Twitter, Tweety Bird, Facebook, Faceblah!
Now that I have your attention in less than 140 characters (the twitter limit) let’s talk about the big buzz around social media, social marketing and Word of Mouth (W.O.M.) marketing, etc… I think this is some great PR and hype around some old fashioned - good ideas. There is nothing wrong with that as one of [...]
Are the Boston Red Sox Innovative?
How the Boston Red Sox have used Innovation concepts to be a market leader.
Can you tell me how to get… How to get to Sesame Street?
My 14 month old daughter has me watching a lot of Sesame Street lately. I found myself enjoying the clips of Grover waiting on the angry business guy. It is really some smart stuff. Entertaining too! Sesame Street also provides a great lens to think about business, marketing and customer engagement.
I know Sesame Street has [...]
1 to 1 Network Engagement
In an attempt to determine the power of my network I have created a poll on LinkedIn to ask my closest connections a tough question. “Would you hire Coley Perry to work for you?”
Respond to the poll at the link below -
http://polls.linkedin.com/p/30243/szwxt
This will tell me many things…
1. Do people understand the value I can provide?
2. [...]
Are your Sales & Marketing Efforts Aligned?
My friends over at MaconRaine, LLC are working on a great study to benchmark current efforts working toward sales & marketing alignment. They are conducting a survey and will be creating a great document after they compile the data.
Here is the link to the survey…
http://www.surveymonkey.com/s.aspx?sm=lT4fBV24_2bBzdJIcqFbboDQ_3d_3d
