Do Lawyers cut grass now?
I have been doing a lot of collaboration and work with Ben Bradley at MaconRaine (http://maconraine.com) over the last few years. We are getting close to finding the right mix of solutions to fix the broken sales, marketing and lead generation processes in B2B organizations. Here is Ben’s take on some of our work. Excerpt- “When did the job [...]
Uh Oh… Thinking of hiring a salesperson?
If you are thinking about adding to your team, hiring your first one or just trying to figure out how to find “more customers” and “more revenue” this is something you should read. If you do not come from a sales background and you are now responsible for sales, starting your own business or have [...]
Are You Experienced?
“Have you ever been experienced… Well I have….” Immortal words from Jimi Hendrix in his song, “Are You Experienced?”… My two recent customer experiences with American Airlines kind of made me feel like I ate the brown acid at Woodstock and I was on a “bad trip” Experience #1 I had a round trip to [...]
I go to 11…
As I talk with more and more people about the challenges they face creating a sustainable growth effort for their organization I keep hearing the same things over and over… I thought I would provide a top 11 list. Why 11? Simple, because everyone else counts to ten. 11 is one more… I go to 11! If you hear [...]
Are those clean or dirty?
I hate to unload the dishwasher. My wife hates to unload the dishwasher. Why is that? It seems simple enough. It is kind of a necessary evil for running a household, yet it is by far more hated than the vacuum or taking out the garbage at my house. Let’s explore how this mundane household task can help you [...]
Marketing the right way!
This is a great article I wanted to share with my audience. Rob Wolcott is a former professor of mine from Northwestern University. He just had this Op-Ed piece run in AdAge. If you want to know how to “stay ready” with your business then hand the keys to marketing and start getting ready! “True [...]
The Sex Pistols… A Marketing Case Study?
So, last night I was lucky enough to catch a Biography Channel “new release” on the Sex Pistols. As I watched, the creator of the Sex Pistols, a guy named Malcolm McLaren, talked about how he started the band to help promote his clothing store “Sex” in London. This worked quite well and not only [...]
Social, Shmocial, Twitter, Tweety Bird, Facebook, Faceblah!
Now that I have your attention in less than 140 characters (the twitter limit) let’s talk about the big buzz around social media, social marketing and Word of Mouth (W.O.M.) marketing, etc… I think this is some great PR and hype around some old fashioned - good ideas. There is nothing wrong with that as one of [...]
Are the Boston Red Sox Innovative?
How the Boston Red Sox have used Innovation concepts to be a market leader.
Can you tell me how to get… How to get to Sesame Street?
My 14 month old daughter has me watching a lot of Sesame Street lately. I found myself enjoying the clips of Grover waiting on the angry business guy. It is really some smart stuff. Entertaining too! Sesame Street also provides a great lens to think about business, marketing and customer engagement. I know Sesame Street [...]
keep looking »About Coley
Coley Perry is a 15 year veteran of the sales and marketing grind. Most of his experience is in and around the intersection of sales, marketing, change management, technology and business process helping clients solve business problems through innovative solutions and consulting. He has built sales teams, go-to-market strategies, demand generation engines and sustainable revenue streams. Currently his passion is focused on the convergence of sales, marketing and technology. He wrote a lot of checks to Columbia College and Northwestern University but learned the most from The “Second City” Training Center in Chicago where he studied the Art of Improv.
