Cookie Monster Teaches a Design Lesson
икона за подаръкMy 4 year old daughter was having 15 of her friends for a birthday party and she requested “Cookie Monster Cupcakes” as the required “treat” at the party. (She found the cupcake lady on YouTube while surfing the iPhone of course…) and my wife agreed this could be done. As the party approached [...]
Design First
When thinking about a new product or service the tendency is to bring in the engineers, supply chain folks, market researchers and the MBA’s. You want to model it, figure out if you can scale it and what the market potential is going to be… How about scrap that plan all together and think about [...]
Entrepreneur Table host at i.c. stars iOpener event
иконописикони богородицаI have been chosen as an Entrepenuer table host at the annual i.c. stars iOpener event in Chicago, Il on August 26th. Come out and join us, as this is a fantastic event that supports a great and very important organization here in Chicago. Here is some info on the event below and some [...]
Panning for Gold
мека мебелI am working on an article with Paul Leonardi, a former professor of mine at Northwestern University. We have been discussing ways to articulate a people, process and technology system that I have adopted into a business I have Co-Founded called Get Me The Right Job! (GMTRJ). At GMTRJ we have developed a way [...]
The “Art” of doing nothing…
As I have been helping a client build a business a very important ”skill set” has come to my attention. It is the “Art” of doing nothing. It is the feeling you get when your toddler is about to fall down after you told them ten times about the crack in the side walk and [...]
Uh Oh… Thinking of hiring a salesperson?
If you are thinking about adding to your team, hiring your first one or just trying to figure out how to find “more customers” and “more revenue” this is something you should read. If you do not come from a sales background and you are now responsible for sales, starting your own business or have [...]
“Design Thinking” instead of traditional selling
It is a struggle keeping the sales machine moving. The sales team is under pressure, the marketing team is busy playing with twitter and management wants to wait until 2010. For everybody else, now is the time go all in. Big opportunity is knocking. Yes, I said opportunity to reinvent the way you engage with [...]
A Book You Should Read ASAP!
I don’t usually offer my 2 cents unless asked… (If you know me then you are laughing right now…) but I felt compelled to write this recommendation. Rob Wolcott and Mike Lippitz are former professors from Grad School at Northwestern University. I credit them both with having great impact on my professional and personal life [...]
Are those clean or dirty?
I hate to unload the dishwasher. My wife hates to unload the dishwasher. Why is that? It seems simple enough. It is kind of a necessary evil for running a household, yet it is by far more hated than the vacuum or taking out the garbage at my house. Let’s explore how this mundane household task can help you [...]
Marketing the right way!
This is a great article I wanted to share with my audience. Rob Wolcott is a former professor of mine from Northwestern University. He just had this Op-Ed piece run in AdAge. If you want to know how to “stay ready” with your business then hand the keys to marketing and start getting ready! “True [...]
keep looking »About Coley
Coley Perry is a 15 year veteran of the sales and marketing grind. Most of his experience is in and around the intersection of sales, marketing, change management, technology and business process helping clients solve business problems through innovative solutions and consulting. He has built sales teams, go-to-market strategies, demand generation engines and sustainable revenue streams. Currently his passion is focused on the convergence of sales, marketing and technology. He wrote a lot of checks to Columbia College and Northwestern University but learned the most from The “Second City” Training Center in Chicago where he studied the Art of Improv.
