Do Lawyers cut grass now?
Posted on | April 26, 2010 | No Comments
I have been doing a lot of collaboration and work with Ben Bradley at MaconRaine (http://maconraine.com) over the last few years. We are getting close to finding the right mix of solutions to fix the broken sales, marketing and lead generation processes in B2B organizations. Here is Ben’s take on some of our work.
Excerpt-
“When did the job of selling get lumped in with everything else? Asking a great sales person to clean CRM data, lick envelopes and turn over rocks looking for prospects is about the same as asking your attorney to cut the grass – it could be fun but overall, it is not a good use of skills, time or money”…
Read the article here http://bit.ly/adpHax
Tags: Change Management > Data > Organizational Development > Sales & Marketing Alignment
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