Comments on: Marketing the right way! http://coleyperry.com/2009/09/marketing-the-right-way/ Sales, Marketing, Technology, Innovation and Everything Else... Thu, 29 Jul 2010 14:23:57 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Robert C. Wolcott http://coleyperry.com/2009/09/marketing-the-right-way/comment-page-1/#comment-46 Robert C. Wolcott Tue, 13 Oct 2009 03:53:09 +0000 http://coleyperry.com/?p=149#comment-46 Thanks, Coley. It was a pleasure working with Phil Kotler and learning quite a bit from him in the process. The relationship between Marketing and R&D might be one of the most critical in business. As Peter Drucker said, "the only core functions of business are to innovate and market. Everything else is a support function." I'd, of course, clarify that Drucker meant SALES, not just 'marketing.' Thanks, Coley. It was a pleasure working with Phil Kotler and learning quite a bit from him in the process. The relationship between Marketing and R&D might be one of the most critical in business. As Peter Drucker said, “the only core functions of business are to innovate and market. Everything else is a support function.”

I’d, of course, clarify that Drucker meant SALES, not just ‘marketing.’

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