Coley Perry

Sales, Marketing, Technology, Innovation and Everything Else…

Marketing the right way!

Posted on | September 9, 2009 | 1 Comment

This is a great article I wanted to share with my audience.  Rob Wolcott is a former professor of mine from Northwestern University.  He just had this Op-Ed piece run in AdAge.  If you want to know how to “stay ready” with your business then hand the keys to marketing and start getting ready! 

“True Marketing Doesn’t Just Sell The Story”…

http://adage.com/cmostrategy/article?article_id=138760

Share and Enjoy:
  • services sprite Marketing the right way!
  • services sprite Marketing the right way!
  • services sprite Marketing the right way!
  • services sprite Marketing the right way!
  • services sprite Marketing the right way!
  • services sprite Marketing the right way!
  • services sprite Marketing the right way!
  • services sprite Marketing the right way!
  • services sprite Marketing the right way!
  • services sprite Marketing the right way!

Comments

One Response to “Marketing the right way!”

  1. Robert C. Wolcott
    October 12th, 2009 @ 10:53 pm

    Thanks, Coley. It was a pleasure working with Phil Kotler and learning quite a bit from him in the process. The relationship between Marketing and R&D might be one of the most critical in business. As Peter Drucker said, “the only core functions of business are to innovate and market. Everything else is a support function.”

    I’d, of course, clarify that Drucker meant SALES, not just ‘marketing.’

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